To each channel a different audience...
Social media, email, travelling pigeon? Each recruitment channel yields different results. Emails to customer/user lists, especially when targeting the most active ones, are great for getting feedback from the audience you already have on your database. Conversely, Social Media channels and groups work best to find larger pools of like-minded people, though you should curb your enthusiasm regarding conversion rates.
Use incentives, but use them well!
To increase your conversion rate, offering an incentive (both monetary and not) to your audience can often go a long way. However, niche audiences need something more: they need to feel like they’re part of something bigger. Therefore, as you reach out to them, don’t forget to mention the knowledge and sharing process they’re part of, and make their opinion feel valued from the start.
A little QA never hurts
Double-check your study link works as it should and the file you selected gets displayed how you intended. This will help you refine your feedback quality.
Recruit, don’t spam
Remember, this is a qualitative study: aim for quality, not for quantity. Select your audience carefully and concentrate your efforts on those channels (and on those people) you most want to hear from.
Reach out with clear instructions
In your outreach message, always clearly state the language you want your respondents to respond to and the technical equipment (camera, microphone, computer and or phone) required to partake in your study.
Bonus: you might want to communicate urgency since you will only be able to recruit a limited amount of people.
It's all about different perspectives
Don’t be afraid to mix and match your audience, to get different viewpoints and widen your perspectives. For example, add nuance to your customers’ feedback by picking some other relevant users for your test: you might learn how to win them over in a previously unforeseen way!
How to self-recruit with Sonar
Into last minute changes?
Is your file displaying incorrectly? Would you like to change it before sending it to your audience? Head back to your study and make your changes. Easy!