Sonar for Creative Direction

Gain qualitative insights into your audience and their behaviour, and use them to fuel your vision. Test your campaign concepts with Sonar to validate or refine your creative direction, and maximise the value of your content.

Add audience validation to your gut feelings

Gut feelings power your creativity. And that’s great. However, before you spend countless hours, your team’s energy, and precious budget on your ideas, wouldn’t you like to get feedback from your audience first?

Sonar gives you video insights into what your audience likes, needs, and dislikes, all told in a down-to-earth, actionable way. This will help you understand your audience even better, validate your concepts, and inspire your team to create in a more customer-centric way.

Here’s how Sonar can enhance your creative direction:

By infusing qualitative insights from your audience into your creative direction, you’ll be able to, among others:
Validate bold new ideas
Make sure your concepts resonate with your target audience, to validate or refine them before production and launch.
Steamroll internal debate
Get the stamp of approval from your audience on your ideas to shut internal misalignment and turbocharge internal buy-in.
Make empathy THE word
Empower your team produce to better content, much faster, by letting them connect with their audience on a deeper level.

Insights at your fingertips

Sonar helps you experience real people on video as they engage with your content, and it gives you insights you can quickly use to improve its performance.

Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million B2B and B2C users. We then extract qualitative insights with our patent AI and give you video-powered, tangible recommendations you can use to refine your content and get more bang out of your creativity.

So, how does Sonar work?

Pick the pricing plan you want to start with...where are you going? Relax, the first study is ALWAYS free. You can always leave after you’ve seen the actual value of our platform.
Select what to test from any of the studies included in your study package.
Filter your audience as narrowly as you need, and upload the content you want to test.
We gather and analyse your audience’s video feedback into actionable insights and recommendations in as little as 4 hours.
Put your insights to work and make your content go from great to greatest.

Get an extra boost of creativity with unbiased feedback

Test the strength of your content ideas with real customers today. We guarantee value: try your first study today, completely for free.