Sonar for Product Management

Bring your end users to the decision table. Discover what to design, build, and optimise - and why, listening to their feedback. Test your products throughout their development cycles and gain qualitative insights to understand your audience's needs, cut development time, and bring to market successful products.

Build products that meet expectations at every trend

80%: this is the rate of new products failing every year. And why do they fail? The reasons are simple: they either disappoint user expectations or have no real-world use for people out there. We believe there’s a better way to create and optimise products. With Sonar, you can test your products throughout their development cycle with your end users, and get qualitative insights into their needs, preferences, and opinions, to help you produce user-validated products with accuracy and speed.

How Sonar can help you design and develop better products

By infusing qualitative insights throughout your product lifecycle, you’ll be able to, among others:
Identify and remove usability issues
Design, test, iterate and improve your solutions together with your audience, to embed customer-centricity in everything you make.
Build better products, 50% faster
Learn from your users how to align your product fit with their needs and reduce development costs and risk of failure.
Respond to emerging product trends in days
Gain insights into what users look for in products, how their needs evolve over time, and why. Then, adapt your products to these new trends with confidence.

Insights at your fingertips

Sonar helps you experience real people on video as they engage with your content, and it gives you insights you can quickly use to improve its performance.

Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million B2B and B2C users. We then extract qualitative insights with our patent AI and give you video-powered, tangible recommendations you can use to refine your content and get more bang out of your creativity.

So, how does Sonar work?

Pick the pricing plan you want to start with...where are you going? Relax, the first study is ALWAYS free. You can always leave after you’ve seen the actual value of our platform.
Select what to test from any of the studies included in your study package.
Filter your audience as narrowly as you need, and upload the content you want to test.
We gather and analyse your audience’s video feedback into actionable insights and recommendations in as little as 4 hours.
Put your insights to work and make your content go from great to greatest.

Bring insights to the whole product lifecycle

Test your products at any stage of development with real people on video today. We guarantee value: try your first study today, completely for free.